Essence announced Thursday (Feb. 18) that the annual festival held in New Orleans will adopt a hybrid model for its 2021 event. Over the course of two weekends this summer, the festival will feature online content as well as live-to-tape activations throughout the city.
“This year, with the theme ‘Live Loud,’ ESSENCE is thrilled to curate an invaluable hybrid experience that offers the best of in-person and virtual worlds via a celebration of the resilience, power and achievement of our community and the omnipresence of our culture,” festival organizers said in a release.
The festival’s virtual programming will include interactive sessions, as well as evening concerts and connection opportunities. In addition, Essence will produce live-to-tape activations available only to local New Orleans and Louisiana residents, honoring essential workers and first responders.