Primavera Sound Partners With Live Nation for Los Angeles Festival Debut in 2020
Primavera Sound, the emblematic Barcelona festival, will launch a Los Angeles edition in partnership with Live Nation. The L.A. fest is scheduled for Sept. 19 and 20, 2020 at Los Angeles' State Historic Park.
Organizers of Primavera, which has garnered a solid reputation fo delivering obsessively curated lineups over the last two decades, was announced Saturday (June 1) during the last day of this year’s edition of the Barcelona festival.
“We have been thinking about Los Angeles for many years now, and the celebration of our 20th anniversary felt like the perfect timing for the decision of crossing overseas,” Primavera Sound co-director Gabi Ruiz said in a written announcement sent to Billboard before a press conference took place at Barcelona's Forum Park. “Our goal is to bring the Primavera Sound spirit and vibe to cities with a similar feel: creative, colorful and welcoming.”
The organizers promise “a lineup featuring the classics, icons of today and artists of tomorrow during an incredible weekend of music without stylistic barriers that includes a public commitment to gender equality.”
The lineup and ticketing information will be announced in the coming months, with a limited amount of early bird tickets to be released on June 7 at 9 am PST. More information will be posted on the Primavera Sound website.
The Barcelona event has grown from an audience of 7,000 in its first edition to last year's draw of 220,000. In 2019, Primavera Sound offers performances by 295 artists.
Best known for impeccable indie cred that made it a must festival for Spanish and foreign attendees, Primavera has expanded its scope in recent years and become more eclectic as its programmers have looked toward attracting a new generation. This year, embracing the slogan “The New Normal,” programmers beefed up representation by artists who sing in Spanish and booked a reggaeton headliner for the first time, J Balvin. The festival’s lineup also purposefully included more than 50% women artists, including Robyn, Miley Cyrus, Janelle Monáe, Rosalía, Carly Rae Jepsen and more.
“Primavera Sound is an inspiring tastemaker festival and we’re thrilled to be working with their Barcelona team in bringing it to Los Angeles next year,” said Brian Smith, SVP of Los Angeles Booking at Live Nation. “The festival is a forward-thinking exploration of music and culture, and it will offer a unique and powerful experience to connect with fans.”