During his headlining set at Coachella in 2018, Eminem debuted a custom augmented-reality app that allowed fans to be virtually showered by a plate of “mom’s spaghetti.” This year the festival is taking the technology even further with a first-of-its-kind, AR-equipped stage at its Sahara Tent. The tech will be available at the dance-music tent both weekends, April 12-14 and 19-21.
AR -- computer-generated images superimposed onto real-world environments through an app or headset -- “will fundamentally change how people interact with music, concerts and each other,” says Sam Schoonover, Coachella’s first digital innovation manager. (The position was created in mid-2018.) In the near future, he predicts, concertgoers will be equipped with AR headsets “straight out of Back to the Future.”