Women in Music 2018
ComplexCon: Nas, Nipsey Hussle and More Appear on Packed Day 2
On Sunday, ComplexCon hosted its second and final day of its festival at the Long Beach Convention.
On day one, the event was packed with influencers, tastemakers and celebrity guests including DJ Mustard, Trinidad James, Pharrell, and more were seen walking the floor. The pandemonium continued on day two, as various public figures were spotted mingling in the crowd. Hip-hop legend Darryl “D.M.C.” Matthews McDaniels was seen talking to Flipp Dinero at Italian heritage brand Kappa’s booth. In another heartfelt Run DMC-related moment, Steve Aoki greeted and took a picture with TJ Mizell, son of the late great Jam Master Jay, who was DJing at the Hennessy booth. Female rapper Kari Faux was also seen at the Hennessy space.
In the area where the panels were held, Jaden Smith and Iddris Sandu were seen walking together and chatting. Flosstradamus was spotted at the Four Loko booth performing for attendees. The DJ was celebrating his recent collaboration with the brand in the form of a HI DEF can. Yo Gotti and Nipsey Hussle stopped by the Puma booth that was designed like a strip mall where the brand was celebrating the release of its RS-X sneaker. Teyana Taylor particpated in a McDonalds activation where the food franchise also was offering free food and merch customization for attendees.
Below are other highlights you may have missed for ComplexCon day two:
Women Behind the Lens Panel
The first panel of the day featured a lineup of high-profile women in the music, TV, and film industries. Moderated by journalist Jemele Hill, the panel consisted of HBO’s Insecure’s creator and actress Issa Rae; writer, producer and creator Lena Waithe of Showtime’s The Chi; Grownish’s Yara Shahidi; music video director Karena Evans; and Complex’s Everyday Struggle producer and co-host Nadeska Alexis.
When asked how does it feel to be a woman in entertainment in the modern day, Evans noted: “it’s a really good time for us,” while Shahidi explained the moment as “paradoxical” and admitted there was continued marginalization of women. When speaking about mentorship, Rae noted how most of her mentorship comes from her friends while Alexis shouted out Sway for being a great mentor and inspiration to her. Speaking about the legacy they’re leaving as women in the field and the sacrifices they make, Waithe compared her work ethic and ambition to sports saying, “if I can’t be Jordan, I don’t want to pick up the ball”. Alluding to an impending new season, she also spoke about how The Chi was wrapping filming in a week. Rae spoke of the long process of finishing a season of Insecure, noting how it takes six months to write the show, three months to film, and subsequent time to do post production as well as release and do promo.
Cadillac’s Colorful Car Activation
Cadillac boasts a colorful and vibrant activation in the floor celebrating the release of its new XT4 model. The red car with metallic stripes sat in the space with a disco ball- like art installation above. Limited edition merchandise designed by artist Othelo Gervacio was being offered in the space. Celebs like Karrueche and Victor Cruz stopped by and around 4pm PST, hip-hop veteran Nas came by the space for a special surprise appearance to give away a chain necklace.
4 Hunnid Swap Meet
Rapper YG hosted a booth for his brand 4 Hunnid. Designed in the vein of a swap meet, pieces such as airbrush shirts and jewelry was sold as well as hats. Attendees also enjoyed a photo booth with a red bandana backdrop reminiscent of backgrounds in old mall photo centers.
T-Pain’s Collegiate Pride
Yesterday T-Pain brought university vibes with a marching band playing his song “Can’t Believe It” to his booth baring the name "Wiscansin," a term he used in the song. Artists like Ace Hood stopped by as well as Internet personality and comedian Shiggy. Today, the booth continuing selling merchandise including varsity jackets, sweatpants and shirts with a red, black, and white color scheme and a collegiate theme. Designed as a football field with a mural on the wall including faces of artists such as Lil Wayne and Chris Brown, the booth stood out from its competitors.
HBO’s The Shop Experience
The LeBron James show “The Shop” on HBO built its own mini barbershop and gave attendees fades, shape ups, and more as part of its collaboration with Bevel, the shaving system and products catered to people of color founded by Tristan Walker. In addition, the show partnered with Sneaker Labs to give sneaker cleaning and protection services as well. The show also had LeBron James sneaker giveaways. Celebs like Tinashe, Nick Grant, and A Boogie Wit Da Hoodie stopped by to show love.