“We call it the first taste of summer,” says Justin Dragoo, the BottleRock Napa Valley curator of the Napa, Calif.-based music festival that runs May 25-27. But that taste can be one of two very different flavors, depending on your wristband. Ahead of the 2018 event, headlined by Bruno Mars, The Killers and Muse, Dragoo breaks down how he rolls out the red carpet for VIP/Platinum guests, drawing inspiration from California’s luxury wineries, Los Angeles Lakers games and runway fashion shows.
General admission: $379 for a three-day pass
VIP/Platinum: $16,975 per couple, including a four-night stay at Meadowood Napa Valley
General admission: Pack sneakers. With an estimated 35,000 attendees per day and more than 34 acres, BottleRock offers GA concertgoers five stages to catch over 80 performers.
VIP/Platinum: “You travel the same path that artists do,” entering through a private fast lane, zipping among VIP lounges by golf cart and taking advantage of a secret access corridor between the main and second stages.