Want a Ride to Coachella? Blade's Helicopter Service Returns to the Festival Once Again

According to a Blade spokeswoman, the company's helicopter service offers a convenient way to avoid the five-plus hour trek by car to the festival. Moreover, for people in the music industry like artist managers, it's an easy way to attend the festival to support their bands when performing without having to commit to a whole weekend. Other than concert attendees, industry executives and artist managers, some Coachella performers have used Blade to get to the festival in the past, and are likely to do so again, the Blade spoke.swoman said in a statement

In Palm Springs, fliers land at the Drai’s Desert Lounge, which is designed in a 1960s-themed outdoor living room, and also houses the Casa Dragones Tequila Bar where a DJ will be spinning. Fliers also will be shuttled to the festival from the airport in BMWs, which will be on the move all weekend. That will make it easier for those who want a break from the festival to attend a Saturday Night party hosted by Ray Nicholson, son of the famous actor Jack, for the premiere of a BLADE LA television commercial directed by Elliot Wolf, himself the scion of another Hollywood personality, director Dick Wolf.

In a new move, this year Blade will be using what are considered quiet helicopters, the Airbus EC-130, which happen to be a new investor in Blade. Next month, Blade -- which is also backed by media execs Barry Diller, David Zaslav, Bob Pittman and Eric Schmidt -- will open an operation in Dallas, joining its current setups in L.A., New York and Miami.