The biggest weekend in sports just got bigger. Ahead of Super Bowl LIV, Maxim has announced The Chainsmokers as headliners of its 2020 Maxim Big Game Experience.
Maxim has partnered with Columbia Records and Disruptor Records -- the label founded by The Chainsmokers’ manager Adam Alpert. In The Know Experiences will serve as lead producers for the event which will take place on Saturday, Feb. 1, in Miami. Appropriately, the evening will take on a Havana Nights theme and will also feature performances from Rick Ross, Lost Kings and more to be announced. The Chainsmokers’ craft tequila brand, Jaja Tequila, will serve as the official tequila of the night.
“Columbia Records is thrilled to partner with Maxim at Super Bowl LIV. We look forward to being a part of this iconic event where music, culture, and sports intersect. We are happy to have a home to showcase our artists,” Jennifer Frommer, SVP, brand partnerships, Columbia Records, writes in a press release.