Holly & The Bloody Beetroots Blend Melody, Glitch & Industrial Stomp on 'Dawgs': Exclusive

Aidan Klessic 
Holly and The Bloody Beetroots

When it comes to spine-tingling electro-bass experimentation, Italian producer Bob Rifo of The Bloody Beetroots is among the top tier. He helped make Steve Aoki's scream iconic and brought a neon metal edge to Paul McCartney's rock 'n' roll, but today, it's Portuguese producer Holly that's got him shouting from the rooftop.

"I met Holly at a warehouse party in LA," Rifo tells Billboard Dance. "The next day, he sent me approximately 65,356 demos, and they all blew my mind."

The pair immediately got to work "experimenting with some crooked beats and caustic atmospheres," and "Dawgs" is the dark, industrial stomper of a result. At just under five minutes, it manages to move through melodic moods and dark glitch breakdowns with bass-rumbling tension. It's exactly the kind of genre-pushing sound that inspired our team to include Holly in this month's Emerging Artist set.

"It still feels surreal to me that I've had the chance to work with Bloody Beetroots and can call him a friend of mine," Holly says, adding that he's excited to continue working with him, and Bloody Beetroots producer Bob Rifo echoes the sentiment.

"If you like to expand your horizons and evolve your listening with something experimental,"Rifo adds, "this is for you."

"Dawgs" is a cut from Holly's forthcoming EP, Alameda 1000, due on Insomniac Records Friday, Sept. 13. He'll jump on a fall tour and support Zeds Dead on that duo's Berlin and Detroit shows later this year. Listen to "Dawgs" featuring The Bloody Beetroots below, a day ahead of the EP's full release, excusively on Billboard Dance.


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