The Knocks and Kah-Lo Show Africa Through Children's Eyes in 'Awa Ni' Video: Exclusive

Joe Perri
The Knocks

You don't have to be rich to be wealthy. If you wake up with a smile on your face and love in your heart, you will find the rest of what you need. Children know this better than anyone, and it's children who show us the way in the touching and colorful music video for The Knocks and Kah-Lo's collaboration "Awa Ni," premiering exclusively on Billboard today (Sept. 5).

"Awa Ni" roughly translates to "that's us" in Kah-Lo's native Yoruba, and the video was filmed in Africa. Directed by Emile Ebrahim Kelly, the clip features kids from the community who make fun wherever they go, from the township to the beach, on the playground and through the streets. It's a beautiful reminder that life is not so easy for everyone in this world, but that there's always hope for a brighter day if you make it.

"We have always set out to create music videos that are a little bit different and go against the standard industry tropes," The Knocks are quoted in a joint statement via press release. "With 'Awa Ni,' we wanted a video that captured the youthful energy of the song while exploring the incredible beauty of the African landscape. Emile, the cast, and the crew did an amazing job of telling the story of friendship and adventure."

"Awa Ni" is out now on Big Beat Records. Watch the music video below.


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