With a dizzying number of aspiring producers existing online, distinguishing yourself and your music from the pack can feel impossible. It's not. Here, in his own words, Wilson offers seven pieces of sage advice on how to grow your career in the wild realm of electronic music.
1. Make Music That Undeniably Slaps
There is no magic sauce of "Do this and you will become a dance music star." It really has to be about the music. We're not in the promotion and marketing business. At the end of the day, we're in the music business, and everything starts from music.
It doesn't matter which way you paint it, skin it, talk about it -- if the music doesn't resonate or connect, you may get away with it for awhile... but if you can't put out really good music on different labels or then eventually your own label, it's not going to work. I manage a guy that wears a giant mouse head, but it didn't start that way. The music was already awesome.
2. Develop Your Brand, Authentically
Once you get past that the music's really good, then do you have everything else? That's the next big jump, can you be the brand? We have a kid on the label called i_o, who is really exploding right now. It's very hard to pigeonhole [his sound], but it's going because his thing started from the music, but he's also got everything else. He's got a great brand. He's got great content. He's got great visuals. He's got a great look and fit.
We've had many clients over the years where you get excited, because you've heard the music; you start signing the music and you put it out. Then you meet the person and... start talking about building a brand and you realize they don't have it. You can manufacture it in part, because it's been done for years --- and some people will say that there's some manufactured EDM acts out there -- but they live and die by their next hit record, because they don't have everything. They don't have the brand, the personality, the online and social presence, the creative vision.