Marshmello made a huge impact this weekend as the first musical act to play a concert inside the wildly-popular video game Fortnite. It's been noted that Fortnite has more than 200 million registered players, about 80 million of which are active each month. There is a social aspect to the game, which is what Marshmello tapped into with his virtual performance, and the masked DJ/producer is still raking in the social media benefits.
Marshmello already had a huge following on YouTube. His "Alone" music video passed the billion view mark in October 2018, and his popular cooking and gaming video series tap into all kinds of interests. According to Jose Arroyo at LinkedIn, Marshmello's YouTube views grew by 500 percent following the Fortnite performance. He also saw an increase in his subscriber count by about 1,800 percent.