Slushii Partners With Monster Energy Up & Up Festival to Crowdfund College Tour: Exclusive

Vi Viet


Hot off the release of his 16-track album Dream, Slushii has been selected to be the newest face of the Monster Energy Up & Up College Festival Series.

The series, which has previously hosted performers like Alan Walker and Gryffin, flips the traditional ticket buying experience on its head and empowers college students to have a stronger role in deciding where an artist brings their show. 

The concept is simple: student-led teams at each campus have 48 hours to drive as many ticket pre-sales to a festival that they will co-produce. In Slushii's case, the top six colleges with the most pre-purchased tickets in 48 hours, win.  

“The Monster Energy Up & Up Festival is redefining the music experience for a new generation of college students who want it all and more," says its co-founder Steven Ljubicic. "Now it’s time for millions of students to go HAM with their marketing campaigns so they can bring a highly demanded artist like Slushii, who’s often found performing at major festivals around the world, direct to their school this spring." 

Students can enter their school here for a chance to be one of the six colleges Slushii performs at this spring. 

Festivals 2019


The Biz premium subscriber content has moved to

To simplify subscriber access, we have temporarily disabled the password requirement.