Møme & Ricky Ducati Explore the Upside of Loneliness in 'Sail Away' Video: Exclusive
Everyone gets lonely, but not everyone wants to admit it, which is a shame, because the best way to work through hard feelings is to face them head on. No matter what you're going through, you're never alone, which is the message behind Ricky Ducati's words on Møme's single "Sail Away." Ducati belts that he's "not OK" over Møme's tropical, upbeat rhythms, which might seem weird, but that's life sometimes.
"For us it means, to embrace your feelings of sadness and allow yourself to express it freely," Ducati tells Billboard Dance. "I think all emotions are valuable. As a people, we focus on being happy and try to deny negative emotions, but I think it’s important to be honest and open with yourself and to shine a light on the darkness in order to overcome it."
Directed by Aube Perrie, the "Sail Away" music video creates an unsettling visual metaphor. A police officer is trapped in an empty prison, a dog on the other side of a barbed-wire fence his only company and source of joy. It's hard not to feel his pain as he sits alone crying in the showers or wide cafeteria full of delivery foods.
"Perrie really succeeds in translating Ricky's words into images," Møme says. "It is a very artistic videoclip that shows how sadness and loneliness could look like. The reference of jail for 'mental isolation' is strong too. I think everybody experienced feeling the same (at least once) and it's okay not to be okay."
"Sail Away" is the lead single from Møme's forthcoming Møment II, EP set for full release Dec. 14. It follows predecessor Møment I, inspired by his trip to Bali, Indonesia. Watch "Sail Away" below, exclusively on Billboard Dance.