Billboard Dance Chart Upstarts: Nora En Pure, Noisestorm and CamelPhat x Cristoph
Each week, Billboard Dance looks at songs and albums rising on Billboard's dance charts.
Nora En Pure, Polynesia (EP)
South Africa-born, Switzerland-raised DJ/producer Nora En Pure (real name Daniela Di Lillo) pierces Billboard's Dance/Electronic Album Sales chart (dated Dec. 1) with EP Polynesia at No. 14. It's the first foray onto any Billboard album chart for the international touring DJ, who also hosts a weekly mix show on SiriusXM's Chill channel, Purified. Previously, Nora En Pure perched on Poland Digital Song Sales with "You Are My Pride" (No. 1, May 2014) and placed on Dance/Electronic Streaming Songs with "Come With Me" (No. 22, June 2015).
Nora En Pure tells Billboard, "The Polynesia EP is explorative with new sounds and therefore was very exciting for me to work on. I tried to incorporate some current soundtrack elements in order to give it an ethereal atmosphere, which transports you into another sphere, especially 'Riverwards Stream' and 'Polynesia.' These new sounds combined with some signature piano leads and other organic elements resulted in what I think is a complete and versatile EP. 'Harvesting' and 'Lioness' are a little more club-oriented. It is definitely one of my favourite EPs to date and I'm happy it was embraced so well."
Noisestorm, "Crab Rave"
Irish DJ/producer Noisestorm (aka Eoin O'Broin) notches his first Billboard chart appearance, debuting at No. 36 on Hot Dance/Electronic Songs with "Crab Rave." The track earned 1 million U.S. streams, in the week ending Nov. 22, according to Nielsen Music, and surges thanks to a growing number of memes utilizing the original video's dancing crabs, which Noisestorm created himself using the program Unreal Engine.
Noisestorm muses to Billboard, "'Crab Rave' originally was only meant to be a small, fun April Fool's joke track and music video. It's incredibly cool to see people enjoying it for the humor and video, as well as for the music itself. I really didn't anticipate the wave of new listeners and the plethora of memes based on the original; it's very fun to see the new creative variations being made every day. To hear that 'Crab Rave' is on the Billboard charts is pretty awesome considering the fact that the whole project was just supposed to be for fun!
CamelPhat x Cristoph feat. Jem Cooke, "Breathe"
UK DJ duo CamelPhat (Dave Whelan and Mike Di Scala), teaming with progressive house producer Cristoph and featuring vocals from Jem Cooke, debuts at No. 23 on Dance/Electronic Digital Song Sales with "Breathe" (1,000 sold). The first Billboard chart appearance each for Christoph and Cooke, "Breathe" is the second on Dance/Electronic Digital Song Sales for CamelPhat, whose "Panic Room," with Au/Ra, also reached No. 23 (on July 21). A year ago, the DJ pair scored its first No. 1, crowning Dance Club Songs with "Cola," with Elderbrook.