Marshmello may be anonymous, but there's nothing mysterious about his success. As an independent artist, Marshmello has been able to rocket his way to the top via one-off, A-list collaborations on major labels.
It's a brilliant strategy that's earned him $44 million in 2018 and made him a Forbes favorite. His cartoonish mug graces the cover of the magazine's annual 30 Under 30 issue. Within its pages, readers will also find Marshmello's famed manager Moe Shalizi. In honor of Marshmello's achievement, Billbaord Dance takes a closer look at his success by the numbers.
For a guy who won't take his mask off, Marshmello is certainly sociable. He's racked up 5.8 million followers on Facebook, quickly approaching 5.9 million if you're in the mood to round up. He's got 1.32 million followers on Twitter, and an astounding 13.7 million on Instagram and nearly 22 million YouTube subscribers. Indeed, Forbes' cover story states that his YouTube channel is the 50th largest on the platform, averaging 250 million views and 1.4 million new subscribers each month.