The fate of Ultra Music Festival's flagship Miami event may hang in the balance, but its latest acquisition is in fine form. Winter Music Conference is the decades-old tradition that first brought the electronic community to south Florida every March. Its panels, tech demos and industry mixers gave birth to the festive atmosphere that made Ultra possible in the first place. In March, UMF announced it bought the conference, looking to breath new life into its dwindling presence, and it seems they're holding up their end of the bargain.
“For decades, the electronic music industry ran through WMC," says Russell Faibisch, Ultra co-founder, chairman and CEO, in a press release. "It was where the mega deals were done and provided a launching point for countless legendary tracks as well as breakthrough DJs. In March 2019, WMC returns with a fully revamped program that gets the industry back to business. It’s the perfect start to an unforgettable Miami Music Week."