Baauer & Soleima's 'Company' Is a Digital Deconstruction of Beats and Love: Watch

Jake Michaels


There's a chill in the air, and popular culture dictates this to mean "cuffing season." It's that special time of year when staying indoors begets depression in the form of seasonal affective disorder. If you don't have a warm body with which to binge streamed television, you're just not gonna have that much fun.

Baauer's latest single "Company," featuring fairy vocals from Danish singer Soleima, takes a psychedelic microscope to these fleeting, socially constructed feels. During the writing process, Baauer and Soleima went back to bedroom production basics, surrounding themselves with intimacy in order to explore introversion. There's a hush throughout "Company," a song that's as much about silence as it is ASMR trigger blips. It's a lonely song, glowing in darkness with the faint warmth of technology's blue light.

It gets an even trippier music video, directed and animated by digital artist Jonathan Zawada. He's the same man who headed visuals for METAMATHEMAGICAL, a 15-minute audio/visual program that lit up the side of Sydney's Opera House in Australia, scored in part by experimental bass producer Eprom. Zawada also designed Flume's Skin album artwork.

In "Company," Zawada uses robots with just enough human features to freak you out as a means of exploring sensuality, sexuality and human connection. Why does it make you sad to see these disembodied robot hands fondle each other and be ripped apart? Because you're not a robot, no matter how hard you try to be.

It's a cool video for a way interesting soundscape. Catch all the feelings, and maybe a few shivers, with "Company" below.

Morten Rygaard