Competitive gaming is one of the fastest growing new markets in entertainment business, with about 214 million active participants and viewers worldwide. It's a huge new frontier in the eSports world, and tons of dance music artists are getting in on the fun. Marshmello has his own game-streaming platform, deadmau5 has regularly used Twitch as a way to interact with fans while playing, and Dillon Francis has made it obvious he's a gaming fan. In fact, a lot of electronic artists cite video games as a musical inspiration, so it should come as no big surprise that Insomniac, the same company behind EDC Las Vegas, is getting involved in a new video game-themed music festival.
It's called PLAY, and while specific details are still mum, we can say it's scheduled to make its debut in 2019. It's centered around five basic themes; music, gaming, eSports, activations and cosplay. It will bring some of the biggest names in electronic dance music as well as professional gaming and other celebrities, giving fans a chance to see great live performances and compete for cash prizes as well as bragging rights and old-fashioned arcade fun.