Swedish House Mafia Is Teasing Something in Stockholm
It looks like Swedish House Mafia is up to something once again, this time in Stockholm, Sweden.
Posters of the group's possible Nike collaboration, which was teased back in May, can now be seen all over the group's hometown. The poster design of the Nike swooshes and black and white aesthetic mirrors the exact image Steve Angello and Sebastian Ingrosso had cryptically shared on their socials. The design is also reminiscent of the group's onstage visuals at Ultra Miami in 2018.
This is not the first time the trio has hinted at a reunion. In July, Axwell & Ingrosso's digital "Dancing Alone" billboard in Stockholm featured a "glitch" that briefly switches to a loading sequence that flashed three dots. These dots allude to Swedish House Mafia's signature symbol.
No further details have been revealed, but the grassroots marketing approach by Swedish House Mafia's team is promising that the group's return is coming soon, perhaps in Stockholm.
Spotted in Stockholm... ------ pic.twitter.com/bUXII8k0B7— billboard dance (@billboarddance) October 8, 2018