Proximity Launches SAVE Campaign to Promote Mental Health Awareness: Exclusive

Turbo Squad


Proximity, the digital dance curator and newly minted record label, is launching a SAVE charity campaign to promote mental health awareness.

"This was inspired by Avicii’s passing but also to the many people who see suicide as their only way of dealing with their depression, anxiety and other diseases that they are struggling with," says Proximity founder Blake Coppelson.

He continues, "I wanted to start this charity to create more awareness around suicide because I have the opportunity to use my platform for something positive and this has affected me personally." To date, Proximity has amassed nearly 7.5 million subscribers and more than 3 billion views on its YouTube channel, in addition to building a loyal fanbase across social media and other platforms such as Spotify.

The tastemaker is managed by The District, a media company based in Vancouver, British Columbia. With respect to the SAVE campaign, The District owner Josh Carr-Hilton says, "The importance of openly communicating and acknowledging the severity of issues facing mental health in the music industry can’t be overstated. Amazing organizations like share the tools and resources necessary to help all of us better understand the very difficult conversation surrounding suicide and suicide prevention."

He adds, "Too often our idols stand in the spotlight all the while quietly showing signs of the struggles they face internally. Those cues can easily be washed out by the happy screams of thousands of adoring fans and the immense workload it requires to perform at such a high level. Masked by the excitement of 'success' only to be diagnosed too late resulting in the worst possible outcome. Anxiety, depression and suicide are issues that everyone, whether in the spotlight or in their own home, face. Sharing this amazing campaign with the community that supports Proximity hopefully can help those in need get the help and support they desperately deserve."

Those interested in donating to the fund can do so here. Proximity has also released limited-edition "S.A.V.E." shirts, with 100 percent of the proceeds given to


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