David Guetta's Double-LP '7' Reveals New Sonic Sides: Listen
In 16 years, French electronic producer David Guetta has explored a lot of sounds. He’s served soulful house, experimental electro, radio-friendly dance-pop, loud festival bangers and everything in between. He’s worked with some of the biggest names in music from Usher to Nicki Minaj, Sia, Justin Bieber and Rihanna. He’s likely to do just about anything.
Today, the hitmaker celebrates the release of his seventh album, a double-sided LP that tries to satisfy every inch of his creative spirit. “The album is called 7 because it’s my seventh album, which is crazy when I think about it, because that’s a lot of music,” Guetta is quoted in a press release.
“7 is a magical number and represents a full cycle to me. When you’re just starting out as an artist, you go step-by-step, and it’s only positive energy; passion, love, challenges," he continues. "The second phase, if you’re successful, is when you’re at the top and the energy changes to fear, because when you’re at the top, you can not go up any more. Now, I feel like I’ve reached a third phase where I just want to put a lot of music out that I love. This is why 7 is a perfect name to me, because I feel like I'm going back to my original energy which can be heard in this album.”
The first half of the LP features lead singles “Don’t Leave Me Alone” with Anne-Marie, "2U" with Bieber, "Flames" with Sia and tons more. It’s the infectious, hook-ridden mainstream sound fans have come to expect. The second half, though, is the domain of Jack Back, a new alias that returns to his club-music roots with heavy beats, soulful vocals, strange textures and all-around warehouse vibes.
“Since the album represents a full cycle to me, I wanted to go back to the beginning of the cycle, where I'm coming from,” Guetta says. “These are actually the type of records that come more naturally to me than pop, because I've done this all my life. I wanted to create something very personal. I get excited by music that is part of a culture, and that’s why I wanted to make this. There is no commercial approach to it, Im doing it for the love of music.” It's an interesting shift in Guetta’s career, one many should be intrigued and excited to see play out.
“I'm happy and in a good place, he says, and in love with the number one important thing: making music to make people happy.”
Listen to 7 out now on What A Music Ltd/Parlophone/Big Beat below.