Spotify Celebrates Mint Dance Playlist's 5M Followers With Merch Collection Promoting Mental Health
The streaming service is teaming with nonprofit To Write Love On Her Arms (TWLOHA) to benefit people struggling with depression.
In honor of Spotify's flagship dance playlist, mint, surpassing 5 million followers, the streaming service is giving back to the dance music community by partnering with non-profit organization To Write Love On Her Arms (TWLOHA) on an exclusive line of merchandise that will promote mental health.
"All the proceeds from the merch will go toward TWLOHA," says Austin Kramer, Spotify's global head of dance & electronic music. "With so much renewed attention about mental health in the music community, we wanted to collaborate with a non-profit that is dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury and suicide. TWLOHA exists to encourage, inform, inspire, and also to invest directly into treatment and recovery. They've been fighting stigma and bringing resources to creators since 2006."
Kramer adds, "One of Spotify's missions -- and specifically Spotify Fans First's missions -- is to connect artists to their fans. That connection is powerful and impacts the community immediately by allowing fans to support their favorite artists and empowering artists to share gratitude directly to their fans. We chose to run this offer through Fans First as a way of thanking the fans who make this playlist a community."
Fans can learn more about the TWLOHA and purchase Spotify's exclusive mint merchandise here.