Does This Axwell & Ingrosso Billboard Hint at a Swedish House Mafia Reunion?
Ravers are still reeling from the Swedish House Mafia reunion at Ultra Music Festival Miami in March, so much so that a new digital billboard promoting Axwell & Ingrosso's latest single "Dancing Alone" has started a whole new set of reunion rumors.
The ad features the "Dancing Alone" album artwork, which itself features a retro picture of Paris Hilton. The ad flashes against the side of a building, topped by Axwell & Ingrosso's logo, in Stockholm's Stureplan public square. Suddenly, the ad "glitches," an error message reads, and a "loading" sign flashes with three dots. Three dots are Swedish House Mafia's signature symbol, so of course, the Internet is all abuzz.
Steve Angello recently dropped the full version of his trilogy album Human. "Dancing Alone" is Axwell & Ingrosso's first stand-alone single of 2018. Could it be that the three will stand together again? Billboard Dance reached out to Swedish House Mafia's team for more information. Stay tuned for updates, and check out the suspicious billboard in the social post below.