The series, headed by Smirnoff and Mixmag, explores how dance music and its artists are uniting communities.
For the people of South Africa, house music is not a weekend escape. It's a way of life, the soundtrack to their freedom. Afro house is a special rhythmic blend of historical culture and modern concepts that emerged in the emancipation era of the late '90s. It became an important thread in South Africa's fabric of life, and in the short clip below, Black Coffee, DJ Fresh and House Afrika Records founder Tim White share the story of the genre's importance to their home.
"Where politicians fail, music will always win," DJ Fresh is quoted in the third episode of Global Dancefloor, a mini-documentary series from Smirnoff and Mixmag that takes music lovers around the world to see how electronic music culture moves beyond the dance floor to shape our world.
"When we started doing house, it's never just been about the beat but it was more of what are we trying to say," Black Coffee says. "The country was structured before in a way that we're not supposed to dream, I want to push even much more further just to show that it's only up to your hunger to do all the things that you want to do."