Ultra Music Festival announced it has acquired Winter Music Conference during a press conference in Miami Wednesday morning. WMC co-founder Bill Kelly will remain on hand to continue his vision for the conferece.
"WMC will allow veterans and newcomers alike to develop themselves and their organizations to become competitive players in the industry," says UMF Marketing and New Media Manager Albert Berdellans. "We are very excited to contribute to the vision of Miami as a hub of entertainment, culture and business."
Only weeks ago, media outlets speculated as to whether the long-running conference would see a 33rd edition in 2018. The week-long event had seen waning attendance in recent years, but WMC announced it would return as a three-day event in the days leading to Ultra Miami at the end of Miami Music Week.