Coronavirus

Don Diablo Launches His Own Cryptocurrency Called HEXCOIN

Don Diablo
Courtesy of Don Diablo 

Don Diablo

Dance music producers and DJs are really, really into cryptocurrency. 3LAU wrote this guide to getting involved, just because he wanted to. RAC released his latest album via the blockchain. Gareth Emery created a blockchain-based music release and distribution service called CHOON. Gramatik even launched his own cryptocurrency called GRMTK to connect with his audience and sell his own music, and now Don Diablo is the latest electronic dance star to jump into the arena. 

Diablo has announced HEXCOIN, his own digital currency, powered by Gaze Coin, which will allow users access to the greater world of HEXAGONIA, where they can purchase Diablo's music and merchandise and participate in a virtual and augmented community. HEXCOIN is being marketed as easy to use and aimed at a young market. Diablo fans must simply download the HEXCOIN wallet, dump some money into the HEXCOIN system, and they are off. Users are rewarded for time spent in HEXAGONIA, which makes it marketable to outside brands, as well.

"As a creator of electronic music, I’ve always been engaged in technology and how it can connect my art to the outside world," Diablo is quoted in a press release. “With HEXCOIN and HEXAGONIA, I see a future where the line between fan, artist and technology blurs, and creativity is unleashed in powerful, measurable ways. I’m extremely excited to welcome Hexagonians and future fans to the next level of technology in music.”

Diablo unveiled the HEXCOIN plan and Initial Coin Offering (ICO) at South by Southwest on Monday (March 12). It follows the release of his album Future


THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.