So you call yourself a feminist, but what do your streaming habits say?
In 2017, ten out of the top ten streaming artists on Spotify were men, even in the face of tremendous success by female artists like Cardi B, Camila Cabello, and Taylor Swift. That's slightly horrifying, but since March is International Women's Month, Smirnoff has teamed with Spotify and Chicago-bred, NYC-based DJ and producer Honey Dijon to level the playing field.
Enter the Equalizer, a web-based platform that links to your Spotify account and analyses the percentage of music you listen to created by men versus women. Maybe 40 percent of your listening is to female artists already, but maybe it's closer to zero. The Smirnoff Equalizer then gives you the chance to create a more balanced playlist and generates said playlist based on your personal listening habits.