Coronavirus

Skrillex's OWSLA Brings Pop-Up Store to NYC

OWSLA Pop Up // Japan
Courtesy Photo

Still from Skrillex and friend in "OWSLA Pop-Up // Japan" video.

Plus: Relive their Japanese New Year's Eve celebration in a new video.

Attention fashionistas and hypebeasts of New York City: Skrillex's label OWSLA has brought a pop-up store to lower Manhattan.

The shop is bodega-themed, which means you can cop exclusive one-time-only Deli OWSLA tops and other cool merchandise. The store is open Friday and Saturday, Feb 9 and 10, from 11 a.m. to 8 p.m., at 114 Stanton St. It's all part of the New York Fashion Week celebration, and it's a collaborative project with local artists Bryan Rivera and Javier Matias.

Speaking of OWSLA pop-ups, whatever you did to ring in 2018, it was most likely not as epic as OWSLA's Japan takeover with pop-up shops in Tokyo and afterparties hosted by Brownies & Lemonade. Skrillex, Point Point and Cray took the stages. They filmed a wild video to capture the night's essence. If you're a fan of cinematic imagery, cuteness, neon and French accents, you're going to want to watch this.

Be transported to the never-ending wildness of Tokyo's vibrant streets. Day or night, it's a city on fire full of excitement and possibilities. Peruse the offerings of the pop-up. Taste the flavors of Japan. Experience the wonder of the Land of the Rising Sun. See #StarduckTony, and feel the bass shatter your bones while the melody puts your pieces back together. Take a train, travel to Kyoto, do it all over again.

Honestly, of all the tour videos we've seen (which is a lot), this might be one of the most beautiful and the most fun. Take the ride with OWSLA and Brownies & Lemonade below. 

THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.