In Marshmello's last video "Take it Back," we watched as he brought a regular human girl to meet his parents over the holiday break. That was a little awkward, so for “Love U” -- a free tune first released on SoundCloud last summer -- the masked music man goes full cartoon and falls head over heels for a fellow confectionery.
He meets his sweetheart while DJing an ice-cream club, as candy selectors are want to do. They go for a ride on the town and frolic in the forest, but just when it seems true love is in his grasp, all goes awry.