Beatport Adds Afro House Genre Category in Light of Growing International Trends

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Have you noticed more African rhythms on the dance floor lately? All that organic instrumentation, hand drums and chanting? It's all part of an international upswing in influence from humanity's motherland, and it's a growing genre so popular, Beatport gave it its own category.

"As a Board Member of Bridges For Music, I've been lucky to witness first-hand South Africa's incredible passion for house music," Beatport Chief Product Officer Terry Weerasinghe says in a press release. "I haven’t seen a place in the world where house music is such a central element of everyday life. Visiting vineyard events, I was stunned to see entire families, from grandparents to small children, enjoying a braai (BBQ) and partying to great music - and they all knew the songs.”

The genre is led not only by African producer/DJs Black Coffee and Culoe De Song, but also by European voices, including Innervisions artists Dixon and Henrik Schwarz. It's a regular sound in the clubs of Berlin. Beatport users can expect to find tracks from labels like Tribe Records and Keinemusik, and artists including Jimpster, Zepherin Saint, Hyenah, and Pablo Fierro.

The Afro House addition follows Beatport's expansion of its bass categories. It's all part of a greater effort by the digital crate-digger paradise to create a more succinct and enjoyable experience for DJs on the hunt for music discovery.

“The Afro House sound is now stronger than ever on dancefloors around the world," Weerasinghe says. "We've focused this year on building the best possible store experience for DJs, which makes it the right time to add this thriving genre to Beatport. In order to do it right, we've collaborated closely with the labels and artists at the forefront of the movement. Our dedicated team will curate the best Afro House tracks every week, and spotlight the artists you need to know about."

Check out the new tag by visiting Beatport Afro House today.