Expect some colorful shoes coming soon.
Steve Aoki may be the most active DJ in electronic music right now. Every week, he seems to unveil some new campaign, music video, live performance, or -- and this actually happened -- steam-powered home and office game system. His life is seemingly a whirlwind of international appointments, studio sessions and pitch meetings, but if you ask him how he manages to stay awake for it all, he's unusually chill about it.
"We live in a culture where everything is so fast paced as it is ... I feel like it's very normal," he tells Billboard. "There's so much going on, so many things happening at any given time, and our brains are fast forwarding through life almost. It seems pretty with the times."
He is very much a man of his era and that also means being versatile with hustles and revenue streams coming in from all angles. He's a DJ, producer, label owner, A&R man and mentor to many, but he's not even limited to music. Recently, Aoki has pushed himself to explore the world of street fashion, using his label Dim Mak and its merch as a starting point, as well as partnering with Authentic Brands Group as co-creator of Vision Street Wear in August of this year. Now, he's announced a new intersection into the fashion world, bringing together his love of athleticism and aesthetics as a creative partner and brand ambassador for ASICS.