In today's post-streaming music landscape, merch is the name of the monetary game -- but what if instead of branded sweatshirts and dad hats, you branded your own freakin' money?
Gramatik takes his game to the next level with his own cryptocurrency, GRMTK. He's the first DJ/producer to do it, but he's not alone in the world. The craze, started by Bitcoin, has been jumped on by Burger King, with its Russian WhopperCoin. Litecoin is a popular alternative, as are Namecoin and Iceland's Auroracoin. There's even Dogecoin, named after the popular meme.
GRMTK will launch once Gramatik hits the road in support of his latest EP, Re:Coil Part 1. Its six tracks are inspired by science and technology, and opens with the wonky, soulful and aptly-titled "Future Crypto" featuring his old Bronx buddy Bran-X. It opens up into a beautiful, soulful, brassy, jazzy and futuristic groove on "Goldilocks Enigma" with Anomolie. He explores exotic mid-eastern instrumentation with Balkan Bump with words by hip-hop icon Talib Kweli on "Aymo." The EP rounds out with singles "Voyager Twins" feat. Galactic Marvl and "Recovery" feat. Eric Krasno, plus beat-forward closer "Halcyon."