There's a specific point to the performance-oriented videos for Detroit electronic band Liquid Monk-- including the new "Hollywood," featuring singer Jaye Prime, premiering exclusively below.
"The intent is to just showcase the fact that it's a band making this type of music and not, like, a producer or DJ or something," explains the group's Dan Gruszka. "It's the four of us, and then we work with various kinds of vocalists and rappers that we meet and have made connections with. That was kind of the intention behind the video, to show that it's people playing the music."
That approach was a new course for the southeast Michigan quartet's self-titled debut album, which came out during September. After an EP, Yaga, got Liquid Monk performing, Gruszka says the troupe "met a bunch of different people from playing shows and being around the city and doing whatever. We came across a number of artists, whether we got a tip from a friend or saw them at a gig and went, 'Man, that person sounds great!' We just thought it'd be cool to make a track with a rapper or do a soul-oriented track with a singer. But underlying them, what ties it all together is the four of us as a band. There's a common sound even though there's different people singing or rapping. That's kind of what we were going for." Prime was one of the first singers Liquid Monk worked with on the project, being recommended by some friends at Assemble Sound in Detroit.