Major Lazer's New, Interactive 'Know No Better' Video Lets You Toggle Between a Dream and Reality
Two music videos are better than one. Major Lazer already had two-in-one with its clip for “Know No Better,” featuring Travis Scott, Camila Cabello, and Quavo. We watched as a little boy begrudgingly lived through his hum-drum life, all the while dreaming of a more fabulous existence -- and we were stunned by his killer dance moves.
Today (July 27), you can further explore both his dream world and his reality in a stunning interactive presentation. Directed by Philip Andelman and hosted by interactive-video people Eko, the “Know No Better” clip is one of the first of its kind. Just click your mouse over the eyeball in the top right corner of your video screen. One minute, you're having crappy toast with a doofus big sister, the next, you're getting your groove on in your personal dance studio with two hot ladies.
This is the kind of the music video you can get lost in. Billboard Dance suggests a high-paced, epilepsy-inducing click speed, so you can catch every second of interactivity, or you can take your time. Whatever suits your brand of technological exploration. Put your childlike-sense-of-wonder hat on, and enjoy the new-and-improved “Know No Better” below.