YouTube is the great frontier in the ever-changing musical landscape. Kids who start a channel to share their sonic interests with friends may one day become label heads and partners with some of the most powerful industry execs in the world.
So it goes for the people of Proximity, who have entered into a label partnership with the legendary Geffen Records, the same label founded by icon David Geffen that steered the careers of Guns N' Roses, Nirvana, and more.
“It’s humbling to be able to work and partner with a label like Geffen, which has such an extensive and legendary catalogue of music under their name,” says Proximity founder and CEO Blake Coppelson. “Spearheading the label is one of many steps to continue furthering Proximity’s global presence in the music scene and expanding from just a curation outlet.”