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China EDM Fest Storm Expands Internationally
China’s leading EDM festival Storm is expanding to Taiwan and Australia Eric Zho, founder and CEO of the producer and promoter A2LiVE, announced on Friday. The tour will also hit 9 Chinese cities, including the mega-cities Beijing, Shanghai and Guagnzhou, up from 5 last year.
Storm has led the EDM festival development in China, and its 2016 Shanghai event saw around 30,000 people attend. The Shanghai edition is allied with the Asia-Pacific installment of International Music Summit, the well-known dance music conference platform started in Ibiza, and the two are held back to back. A2LIVE developed the Storm festival in 2013, and in 2016 the tour 5 Chinese cities drew about 250,000 festivalgoers in total.
The expansion to the overseas marks a milestone for the development of the Asian electronic music industry, and for A2LiVE, the pioneering EDM producer and promoter in China. Historically the EDM scene in the country has been influenced by Western DJs and producers. When the China-created fest goes abroad for the first time, pushing its blend of international electronic music stars outside of its home country, China will start to make inroads as an international player in the electronic music industry.
Zho tells Billboard, “We are excited to finally take our prized Budweiser Storm festival aboard. This year to Taiwan and Australia, and from there to the rest of the world. The key will be to provide a new channel for international recreational travel for our 70 million fans of Budweiser Storm.”
A2LiVE will also unveil Storm Records. This new record label has been formed in partnership with Spinnin' Records, one of the biggest independent dance music labels in the world. A2LiVE will collaborate with the iconic Amsterdam-based imprint to blend East and West -- fusing together their networks of music producers in China, Europe, and around the world.