Kendall Jenner's Controversial Pepsi Commercial Resembles Old Chemical Brothers Video
Right now, Pepsi is drawing plenty of justifiable fury for a blood-curdlingly tone-deaf new commercial that stars Kendall Jenner. In the clip, Jenner leaves a modeling gig to join a passing protest. We never learn what people are protesting, and it doesn’t seem to matter. They all look so happy! And when the protesters run into a wall of grim-faced cops, Jenner hands one of them a Pepsi and instantly brokers peace between protesters and police. It f--king sucks. Here, look:
And as it turns out, we have another reason to hate this thing: The ad’s producers may have been biting the Chemical Brothers. As FACT points out, the ad has more than a few things in common with the WIZ-directed video for “Out Of Control,” the Chemical Brothers’ 1999 collaboration with New Order’s Bernard Sumner. In that video, Rosario Dawson plays a revolutionary figure in a standoff against police. In the final subversive twist, the whole thing turns out to be a commercial for something called Viva Cola. The similarities are hard to ignore. Here’s the “Out Of Control” video:
The difference, of course, is that the “Out Of Control” video is a cutting satire of dystopian advertising culture, while the Pepsi ad is a Pepsi ad. So it’s almost like the “Out Of Control” video found a way to parody the Pepsi ad 18 years before the ad had a chance to exist.
This article originally appeared on Stereogum.