deadmau5 Announces 'lots of stuff in a store' Pop-Up Shop in NYC

Jess Baumung


Looks like 2017 is the year of the DJ pop-up. How can you call yourself a producer if you don't sell limited-edition merchandise? Daft Punk did it, Tiesto did it, and now deadmau5 is coming around to open “lots of stuff in a store” in New York City.

The pop-up, brought to fans in collaboration with, opens Friday and Saturday at 157 W 24 St., from noon to 7 p.m. What's all this stuff? There will be special offerings from Ron English, Kid Dangerous, Nanoleaf and more.

English will be there Friday at 4 p.m. to paint a custom mau5head. For those of you who can't make it to the store with the stuff, you can still try your hand at an online auction for said English mau5head. Look out for the link to go live at 6 p.m. Friday. Proceeds benefit NYC's Win charity.

The store will also feature tons of deadmau5 merch and will be decked out in high-end lighting and sound, so it truly becomes an audio-video experience as you browse. It's all part of the big bang of deadmau5' “lots of shows in a row” tour, which features the mind-bending Cube 2.1 with opening sets from Feed Me. Check out the official details below.