SiriusXM Announces Music Lounge 2017 at 1 Hotel South Beach

Gustavo Caballero/Getty Images for SiriusXM
Kygo and Thomas Jack perform at SiriusXM Celebrates 10th Anniversary Of The SiriusXM Music Lounge At 1 Hotel South Beach Leading Up To Ultra Music Festival on March 16, 2016 in Miami. 

Miami Music Week is essentially sleep-away camp for DJs. The whole electronic dance industry merges onto the Magic City for one fine week in late March, and they bring all their latest toys and tricks to show-off.

It's not just like that for the DJs, either. For Geronimo, host and Program Director of all things dance and electronic on SiriusXM, MMW and its accompanying SiriusXM Music Lounge activation is a high point of the calendar year.

“I'd be lying if I said it wasn’t the weather after a long winter, but this is really the time when artists showcase their new music and new projects,” he says. “I usually leave Miami with 10 to 12 must-have songs that we are ready to play on SiriusXM for our listeners.”

For the last 11 years, Geronimo has worked to turn SiriusXM's event into a premiere gathering of DJ and producer talent. All year, SiriusXM dance channels BPM, Electric Area, Chill, and Studio 54 Radio blast the best and brightest – and more than a few classics – through the global airwaves to educate and inform the beat-loving masses.

“I'm so entrenched in the music and the lifestyle, and I consider many of these artists to be my friends,” Geronimo says. “As a music guy and a radio programmer, there's no better professional feeling than to add a new song to our channel playlists and then watch those songs and artists really flourish.”

This year's two-day event makes it's home at the 1 Hotel on South Beach, and will be a hub for some of Sirius' favorite artists in rotation as well as SiriusXM subscribers. Wednesday and Thursday, from 3 p.m. to 9 p.m. and 3 p.m. to 10 p.m. respectively, the Music Lounge will air live sets and interviews through SiriusXM's Ultra Music Festival Radio on channel 52. A special broadcast of “House of Chill” on Chill channel 53 will air live sets from Autograf, Lost Frequencies, Nora En Pure, Sons of Maria, and more.

“Dance music is very important to SiriusXM,” Geronimo says. “We have been committed to dance music – breaking new music, breaking new acts all across North America – and this is our time to shine and show this to both our music partners and our subscribers.”

So what's the new sound of electronic dance in 2017? Geronimo expects to hear a lot of future bass and puts his spotlight on artists San Holo, Illenium, Phantoms, and Bonnie X Clyde.

“Phantoms bring a whole new angle to their music with their incredibly funny Snap Chat and viral video personalities,” he says. “They all have a unique but familiar sound and style, and I think 2017 will be huge for all.”

Don't just take his word for it. Tune in to SiriusXM's channel 52 and 53 to catch some of the sets for yourself, and stay tuned here at Billboard Dance. We've officially partnered with SiriusXM's Music Lounge and will share Facebook live interviews and other exclusive content with our favorite artists throughout the week's festivities.


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