Bad Royale & Major Lazer Team With Dubset to Release 'My Number:' Listen
Bad Royale has waited its whole career for a moment to work with Major Lazer, so when the Caribbean bass foursome recently nabbed the opportunity to produce in tandem with Diplo and his crew, they knew they had to make it as big as possible.
"It was Major Lazer that inspired us to start Bad Royale,” the group said in an emailed statement. “We were the self-proclaimed biggest fans and still are. Today, releasing a collaboration with them is honestly incredible to us.”
The story goes like this: Diplo sent Bad Royale a simple dub plate worked around a sample of “54-46 (That's My Number)” by Jamaican legends Toots & the Maytals. Bad Royale built production up around the reworked vocals, the result being “My Number,” an energetic homage to an island classic that kicks off with laid-back coolness and finishes in a big festival-size explosion. Major Lazer and Bad Royale started spinning “My Number” in their sets, crowds found its tropical groove infectious, and everything was dope.
There was just one problem: The Toots & the Maytals sample pretty much left the song impossible to monetize. It would have to be a free download or nothing at all -- that is, until Dubset came along with a proposition.
"The Bad Royale/Major Lazer remix is a perfect example of why we developed Dubset,” said Stephen White, Dubset CEO. While SoundCloud and others have cracked down on bootleg remixes and edits, Dubset gives amateur and established artists simpler paths toward clearing samples and accessing stems in order to both monetize their efforts and leave room for creative freedom and experimentation that keeps growing musical scenes alive.
While it may have seemed impossible for Bad Royale to clear every sample or component of the “My Number” production, Dubset was able to use its extensive network and collective reputations to turn a cool collaborative opportunity into a money-making endeavor for all parties involved. Dubset also handles distribution through existing relationships with streaming world leaders Spotify and iTunes.
"The Bad Royale/Major Lazer remix is amazing,” says Austin Kramer, global programming head, electronic culture at Spotify. “[It's] an awesome example of how Dubset is pioneering a pathway for many special remixes and edits, previously only heard on the dance floor, to now be available to Spotify's global audience."
You don't have to have a single with Major Lazer to benefit from Dubset's tools, but it does make the whole experience extra sweet.
“It still feels like a bit of a dream to work with your musical heroes,” Bad Royale continues. “Maybe tomorrow we will wake up, but until then, we hope you enjoy 'My Number' because a lot of love from both teams have gone into creating it. Also, we can't thank Dubset enough for clearing the sample to make all of this happen."