Since the dawn of ancient civilization, community gathering has been vital to the human experience. Today’s modern music festivals, born out of Woodstock counter-culture, the Grateful Dead tours and many others, can further trace their lineage back to the ancient rituals of the Greek’s Eleusinian Mysteries, where warring tribes would lay down their weapons, sip the nectar of the gods and come together, transcending language barrier and conflict, for the Spectacle of Lights.
In the current political climate, weapons of injustice and fear have again been drawn, and we as event producers can provide the public with an opportunity unlike any other to lay down their pre-conceived notions, and come together to connect and create.
Leaders in every industry have the choice and freedom to capitalize on movements as as they see fit. While there is nothing inherently wrong with filling parking lots with LED screens and top ten artists, we’ve entered a era where two roads diverge: we as producers can continue to satiate the masses with bright lights and big names, or we can dig in, dig deep and provide solid containers for meaning, change, and connection.