Electric Zoo Festival Announces China Expansion: Exclusive
Electric Zoo is officially headed east.
Billboard Dance can exclusively announce that Made Event's New York dance music festival franchise will touch down in Shanghai, China for the first time this fall.
Scheduled for Nov. 12, the one-day event will be held in partnership with Asian music service company Kanjian and is being billed as "Electric Zoo: Countdown Shanghai."
“Electric Zoo Countdown is the perfect introduction of our brand to China and will be the stepping stone to bigger editions of Electric Zoo throughout Asia," says Adam Richman, SVP of Made Event-New York and director of Electric Zoo at SFX Entertainment, Inc.
The festival will feature customized art and production, as well as the octopus stage and other staples from Electric Zoo's 2016 Wild Island edition in New York.
The news is the latest in a string of Asian expansions by major U.S. dance music promoters. Ultra wrapped up eight events last week in Korea, Thailand, Singapore, Taiwan, Bali, Hong Kong, The Philippines and Japan, while Insomniac Events announced EDC India last month.
In addition to its New York flagship festival, Electric Zoo has previously held events in Mexico and Japan.