Singapore got a taste of a world-class dance music festival when Ultra Singapore held its first annual edition Saturday and Sunday (a smaller "Road to Ultra Singapore" happened last year). Executive producers Alexander Chew and Raj Datwani organized the local edition of the genre-leading festival brand in collaboration with the head office in Miami. It brought headliners such as deadmau5, Axwell ^ Ingrosso, Afrojack, Alesso, DJ Snake and Kygo, among others.
The two-day event took place in the shadow of the Marina Bay Sands hotel, with Datwani noting, "This area is basically Singapore's crown jewel." The fact the pair could use it to produce a dance music fest attended by 45,000 shows the growth of the indigenous electronic scene and the music industry in general. Brands like Mercedes-Benz, Warner Bros., Dom Perignon, Johnnie Walker and Sony participated as sponsors.
Long-term Singapore resident, DJ, promoter and booking agent Oliver Osborne explains, "Seeing festivals like Ultra come to Singapore is quite heartwarming in the evolution of a scene that as little as five years ago felt quite bleak. This festival is evidence of where Singapore is going, the trajectory of the music industry here."