Spike Jonze & Sia's Choreographer Made an Incredible Perfume Commercial: Watch

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A scene from the director's cut of Kenzo World: The new feminine fragrance.

Not sure what any of this has to do with perfume, but who cares?

The new spot for Kenzo's World scent runs long at three minutes and 48 seconds. It might not be made for TV, but it's so good on its own, it'll pull YouTube views. The clever commercial starts with a woman at a boring award ceremony or gala presentation or some other stuffy black-tie event. She soon excuses herself and has a freak-out in the building hallway, lobby, theater stage, and main entrance.

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Spike Jonze directed the clip which immediately begets comparison to “Weapon of Choice,” the famous video he worked on with Fatboy Slim and Christopher Walken. The erratic choreography comes custom from the mind of Ryan Heffington, whom you know as the person behind Sia's “Chandelier” dance sequence.

The dance pairs perfectly with the music, provided by Ape Drums and Jonze's brother, composer Sam Spiegel. The lady dancing is Margaret Qualley. We have no idea what she smells like, other than sweat, but we are sure World smells a lot better than that. Right? Whatever.


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