You might feel like hot shit because you've got a couple thousand Instagram followers. But you're nothing compared to Tomorrowland, because the final numbers are in, and the Belgian dance music festival just smashed its existing records for social media reach and involvement.
A press release confirms that during the three day weekend of July 22 through July 24, Tomorrowland reached 175 million unique viewers and 490 million online touchpoints. If you're not a web geek, that just means 175 million people watched or interacted with Tomorrowland via Twitter, Facebook, Snapchat, or live-stream 490 million different times. That's a staggering figure no matter if you understand it or not.