That openness plays a role in Tiësto’s decision to start, AFTR:HRS, which will be devoted to the increasingly popular dance music sub-genre dubbed deep house. He explained the reasoning behind launching the sub-label in a press release. “I have always loved playing deep house and more mellow tracks in my radio show and my live shows,” the famous DJ/producer noted. “But I also love to listen to it when I drive or go out late nights or early mornings.”
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Eventually he moved to help artists who make the type of songs that could soundtrack those drives and early morning activities. “I was listening to [deep house] so much that I decided it was time to create a new label just to release these types of tracks and also mix compilations,” Tiësto continued. “So today we’re launching AFTR:HRS.”
The first release on AFTR:HRS is BLR’s “Nungwi.” BBC Radio 1 got the first crack at the single this weekend. The identity of BLR is currently a secret, but there’s nothing furtive about “Nungwi,” which rises and falls in light, relentless waves. There’s a breezy, humid quality to the track's hollow, wooden percussion and airy blobs of synth, making it an appropriate release for the summer months. Listen below; the track arrives May 20.