Avicii's 'Taste the Feeling' Announced as Anthem for Coca-Cola UEFA EURO 2016 Campaign

Courtesy Photo
Coca-Cola Campaign with Conrad Sewell & Avicii.

It’s official.

Avicii’s pop-laden collaboration with Conrad Sewell, "Taste the Feeling," has been named the anthem for Coca-Cola's UEFA EURO 2016 campaign.

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"For the anthem, we wanted to pair Avicii with a relative newcomer," says Umut Ozaydinli, chief of possibilities at Deviant Ventures.

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"Conrad Sewell has been on our radar ever since last year. Avicii's signature production with Conrad’s unique vocals made the perfect mix for a summer hit." Watch the lyric video below:

Coca-Cola's global music group director, Joe Belliotti, adds, "It’s always our ambition to feature great music that people will remember and love decades from now."

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The Swedish superstar says that Sewell was a great partner to work with. "I really liked the original demo and after a few intense weeks in the studio working on the production, we were able to present an amazing final product."

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Belliotti mentions the company has worked on several projects with Avicii since 2011: "He knows how to create optimistic music that resonates with listeners around the world."

Prior to "Taste the Feeling," the worldwide brand had featured an acoustic cover of his crossover hit, "Hey Brother," in their "Brotherly Love" campaign.