Steve Angello's Size Records Undergoes Creative Relaunch: Exclusive

Dustin Downing
Steve Angello

Size Records founder Steve Angello is giving his label a makeover.

With 13 years in the business, the dance imprint has amassed a strong catalog of releases over the years by Don Diablo, Laidback Luke, Matisse & Sadko and more. As the ever-evolving dance market brings new artists, labels and brands, Size seeks to stay ahead of curve in 2016 with a full creative relaunch for the label.

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"It’s hard to translate vision into reality," says Angello. That's why he hired Made By Forest CEO Jesper Palsson to spearhead the new artwork and branding design.

The aesthetic audible has excited Size’s GM Mark Jackson, who says the relaunch is "strong for our brand and for our roster."

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With the respect to the concept itself, Palsson notes, "The idea in the end was to bring some humanity into the design, all with a sexual and slightly provocative undertone."

Angello’s highly-anticipated album, Wild Youth, is scheduled to be released on Size Jan. 22 and can be pre-ordered on iTunes here.