The initiative found the Boulder-based artist leading a 12-day series of charitable activities in his hometown, from collecting coats for the homeless and bringing supplies to dog shelters to spreading Christmas cheer throughout the economically depressed city via free shows, industry panels and a "Night Before GRiZMAS" benefit warehouse concert.
GRiZ's drive culminated in a now-tradition, sold-out "GRiZMAS" show at Detroit's Masonic Temple alongside FKJ, Big Wild, and Will Sessions
"The GRiZ Fam is such an incredible community that we were able to leverage in an attempt to do something for the greater good," says Jordan Kleiman, label manager of GRiZ's All Good Records. "Music education is very important to us and we have been overwhelmed by the support, not only from our fan base but from the entire Detroit community at large."
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The showing of selfless support earned GRiZ and All Good Records the "Spirit of Detroit" award, one of his hometown's highest honors.
“GRiZ is a staple, not only in the electronic music circuit, but a staple in the City of Detroit," says Brenda Jones, president of the Detroit City Council. "Your music is for all of us, it’s meant to be experienced, danced to and sung-a-long to.”
The GRiZMAS charity drive will continue accepting donations through Jan. 1 here.