The 8th edition of the Djakarta Warehouse Project (DWP) dance event in Indonesia’s capital of Jakarta took place on December 11-12, and the growth of this powerhouse fest mirrors the development of the overall dance market in Indonesia.
Held at the Jakarta International Expo site, DWP drew 70,000 people in 2014, the first year it was a two-day event, and Billboard estimates that 75,000 flooded onto the grounds for this year’s proceedings, generating $2.9 million in revenue. Headed by leading dance draws like Armin Van Buurin, Tiesto, Kaskade, Major Lazer, DJ Snake and Jack U, among others, drawing 31 international DJs (65 in total). Attendance was split (roughly) 80 to 20 percent between Indonesians and international attendees.
DWP began as something close to an accident. The promoter -- lifestyle multi-national corporation Ismaya Group, which owns restaurant chains, clubs and bars -- faced a dilemma back in 2008. Ismaya Group co-founder Christian Rijanto explains, “In the beginning we didn’t plan to have a big party or festival. We used to do warehouse parties next to one of our clubs starting in 2006. In 2008 there was a mafia fight in the venue two weeks before the show, and there was damage to the club, so we couldn’t use it.” The altercation Rijanto refers to left one dead and two seriously injured at the upscale Blowfish Bar.